Sun Tone is personal venture of mine that I’ve been developing over the last year while I was backpacking around Southeast Asia. Coming from a rich background of music culture, this project had been brewing for some time as a concept, but during my travels — I wanted to take it from an idea, into a brand that would be ready for launch upon my return.
Skill areas.
Graphic Design
Branding
Logo Design
Print Design
I took influence from the graphic design styles of 90s electronic music, soundsystem culture across the globe and the beauty of my home’s natural spectacle.
As Peel is also known as “Sunset City”, I wanted to harness the warmth of the golden hour sunlight to visually represent the feel-good music we play.
Having had a rough idea of the direction of SunTone’s visual identity for some time, the process of developing logo design and other styling details were targeted.
To promote the launch party, I’ve developed a range of event flyers to be used for social media outreach and print material ahead of the event date.
