Sun Tone is personal venture of mine that I’ve been developing over the last year during my time backpacking around Southeast Asia. Coming from a rich background of music culture, this project had been brewing for some time as a concept, but during my travels, I wanted to take it from an idea into a brand that would be ready for launch upon my return.
Graphic Design
Branding
Logo Design
Print Design
The goal was to pair the representation of my home through the graphic styles of electronic music and sound system culture. My hometown is known as sunset city and I wanted to harness that euphoric feeling of the golden hour sunlight to represent the feel good music that Sun Tone embodies.
Having had a rough idea of the direction of SunTone’s visual identity for some time, the process of developing logo design and other styling details were targeted.
To promote the launch party, I’ve developed a range of event flyers to be used for social media outreach and print material ahead of the event date.
